People love stories, especially genuine ones that move and touch people. Real stories from behind the curtain, instead of virtual ones. You can tell your brand story about your legacy, motivation, expectation, procession, inspiration, and philosophy, etc. Your stories illustrate the essence of your company. It’s a great way to incorporate your company’s unique past, present and future vision. The ultimate goal is to make a connection and gain trust with your target customers, eventually leading to purchases.

There are 8 tips we would like to share that could help you to be an excellent brand storyteller.

Connecting your story, brand, and customers

Your company’s story should have a broad connection to your brand. A story your customers can relate and respond to. The key is to mold the story to your brand, enabling a customer to relate to your narrative. The ultimate goal is to make every effort to arouse customers’ potential consciousness of buying.
For example, you are trying to sell products for weight loss. What customers want is evidence and how it can actually help with weight loss. If you can convince them with real cases, or how this product actually helps with your own weight loss, then this is effective. The best is providing your own evidence, such as your motivation for creating this brand and willingness to help people. When your story is similar or related to customers, they start to trust you. They are ready to give it a try.
Encouraging both participation and connections is the essence of this section.

Core concept

You need to analyze the essence and spirit of your brand at the very beginning in order to be ready to be a successful storyteller. This includes marketing and self-research. It requires discovering your marketing plan, central concept, spirit, and advantage, etc. It is essential that your story has deep meaning and that it is on your own. You must provide the real facts, otherwise your existing and or potential customers will see through the guise. The spirit of a brand story should be consistent, as going in different directions will only confuse your loyal and potential customers.
The concept of your brand story is to bring people together, helping them to trust your brand. Stay focused, unique, and consistent in a brand story in order to reach your goal.

The art of storytelling

There are millions of brands and endless brand stories. The goal is to capture potential customers’ attention and interest through your captivating story. It’s better to speak sensibly, rather than give potential customers a bunch of fluff. Share your passion for what you do and how you came to this point.
The brand story is the connection of "emotion" between the consumers and the brand. When you are providing an authentic story with positive connotations, people will be impacted and hooked by it. The end result is to make your consumers become your faithful and loyal audience or fans.

Sharing stories, not your products

Avoid going straight to selling your products in your brand story. The approach is to share the character of your brand and pique people’s interest, organically leading to actual sales. Customers tend to not like being pushed into buying anything before they know and like your product.
For example, when you walk into a clothing store, do you expect a salesperson to be following you around, introducing their products, and pushing you to buy? Or do you prefer to freely check around the store by yourself, requiring assistance when needed?

Sincere storyteller

Tell an authentic story and avoiding falsehoods. The goal is to be a trustworthy friend with your consumers, telling your meaningful story. It’s all about being sincere. There are tons of hero movies and customers don’t really need anymore. Whether your goal is to actually save the world or showcase your unique and innovative product, stay calm. You don’t want potential customers rolling their eyes and saying “here we go again”. The best learning samples are choosing some award-winning movies or books to watch or read. You will be able to discover and create your own authentic story to move people on your own.

Easily understandable

Try to avoid talking about big concepts that are hard to grasp. You don’t want to generate too many question marks which can lead to confusion. The key is to initiate a connection between your brand and your customers.
Also, try not to use difficult vocabularies that are hard for your customers to read/understand. According to readers’ reading level of reports from search engines, they all encourage writers and bloggers to use plain and easily understandable language for readers. It also affects the result of the search rankings as well. Easily understandable, unique, and useful articles will be credited with higher SEO rankings.
The conclusion is to remember that you’re a human telling a story to another human.

No comparison or attacking - Be positive

No one likes negative energy, especially in marketing campaigns. Don’t compare your brand to others in your story. Attacking your competitors can damage your brand and how people perceive it. It is like throwing away tons of money and buying stones to smash your own feet.
You don’t want a smear campaign in the brand you build. It will never make you look superior, even you are a million times better than your competitors. Spread more love and your customers will love you back.

Never stop sharing stories

It’s not only new brands that need to tell stories; existing brands need to continue telling stories as well. Your loyal customers expect you to share more inspiring and motivated stories, and that’s a great way to remind them about your existence. When your customers need something, you should come to their mind at the first moment. For example, you can continuously share the remarkable or meaningful events that related and happened from your business. It is the key to keeping your customers updated.

Everyone is a storyteller, but not everyone can succeed in capturing a reader’s attention. Sincere and fascinating stories can build friendships and trust between your brand and your customers. It’s an important step in building a good brand.

 

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