packaging designs
In today's competitive commercial environment, whether the display of packaging design is in the physical channel or the virtual channel, the fundamental objective is to create the visibility in the marketplace, and it is to increase the sales.
This is all besides the primary functions of storage, transport, protection, and portability.
The packaging design requires extensive techniques, whether it is the exterior visual appeal, interior structure, functional plan, or the material consideration. Therefore, we want to contribute the viewpoint of generating attractive ideas for packaging designs.
Eco-friendly packaging
The eco-friendly packaging is non-toxic and pollution-free which is recycled, biodegradable and compostable, entitling it as green packaging. Environmentally friendly packaging indicates to meet the qualifications of material selection, manufacturing, recycling and disposal, which is the proof of ecological protection. For example, the benefit of using a grass container is that it is reusable and recyclable, also the adoption of fiber material is biodegradable and compostable, which means it can be broken down and thus provide nutrients that benefit the environment. Insist on using environment-friendly materials, protecting our planet constantly, and this will also enhance the environmental awareness to the customers how they perceive the contribution from the corporations and brands.
Playful and interactive packaging
Interesting designs attract people’s attention by engaging their imaginations, and changing pre-conceived notions on what a package can be. Unexpected ideas also produce a surprising effect for the audiences, thus ingenuity has become the driving force of the advancing the sales.
It is an intention of interact behavior with the users, the packaging of creative interaction can heighten the memorable level of user experience while using or unpacking a packaging. By breaking the rule from the existing packaging guideline of same marketing categories, and it is to discover the acceptable entertaining ideas of packaging methods for creating an enjoyable effect to stand out in the marketplace while making it different from the competitors.
Luxury packaging
Reverse the mediocrity into a miracle, and shine bright like a diamond, which is the principle of creating an exquisite sensation while enhancing the value of merchandise when encountering the customer’s consideration of purchase. The creation of luxury feels is the approach to express the product of high standard made, which can convince the customers of well worth its value, and promoting the determine of purchase. The performance of luxury packaging is based on the option of material use mainly, and it is to practice the finest graphics support for creating the high-end visual appeal. The most used boutique effect of prevalent industries, such as perfume and cologne, wine, skincare products, jewelry and accessories, chocolate, etc.
Avant-garde packaging
The consequence of avant-garde design arouses much controversy and public opinion. Subversion of tradition refers to thinking outside the box, which is to break the present packaging methods, and it is to enhance the outcome of visibility in the marketplace. The bravura of execution ensures the leading position of the pioneer, while it also can be the double-edged sword, which may lead to the outcome of a genius or fool. The avant-garde style includes the subversive tactics of bold design, materials adoption, technology integration, and many other techniques – the ultimate goal is to create the opportunity for grasping the customer’s attention to take look at the products and enter the stage of consideration for purchase.
Textured packaging
The adoption of suitable textured materials and finishes can upgrade the sense of vision and touch, which is to unleash its characteristics for strengthening the overall quality of packaging design. The variety of materials is quite extensive, it includes paper, wood, grass, fiber, plastic, and many others. In order to operate advisable materials in a clever and accurate way, it is important to analyze and research the characteristics of materials and how they influence the visual and tactile sensations. By adopting the textured technique, it ordinarily requires uncomplicated and minimum designs as an auxiliary for showing the textured advantage of maximum quality, which is an excellent indication of the brand’s personality and style.
Functional packaging
The features of functional packaging are user-friendly and the utility, which is to enhance the user experience of convenience from the research of customer’s use behavior and expectation. The primary spotlight is concentrating on the improvement of functional packaging, which is to create the additional value of product freshness, flexibility, storability, protection, etc., and it creates the greater influence beyond the decorative packaging that is only focused on the visual appeal. One should maximize the packaging’s function, which is to analyze the current packaging situation, in order to advance the traditional use of needless, and enhance the functional solution, which is the approach to the finest outcome for the customers.
Unique structural packaging
Extraordinary things always fascinate people, which is the fundamental sense for everything which refers to generating the phenomenal model of packaging from the conventional aspects, in order to make a distinction. Review the most used packaging boxes in the marketplace, it has a commonplace shape as a square for the primary consideration of easy display, storage, transport, protect, and other conditions. Thinking outside of the four angles shape with different structural aspects of internal or external packaging, it is the approach of market segmentation, this can enhance the remarkable effect efficiently. It also establishes the characteristic independently, which can ensure the leading role of the original design.
Themed packaging
Everyone loves good stories, it can also be the access of connection between the brand and packaging design, which is to strengthen the brand recognition effectively to customers with the technique of storytelling, without using the long theories or actual facts. The themed development conveys the brand story, it assists the consumers to sense the brand appeal and features, thereby enhancing the attractiveness for the brand. The method of situational guidance is to blend the story and extend to the packaging outcome by using the techniques of visual graphics, packaging structure, material selection, or other creativities which can ensure the achievement of consistency and recognition for a brand.
