with the pace of the times
The logo is a silent communicator for the corporation and brand, the objective is to correspond with audiences before operating the marketing methods. Some of these include establishing the first impression and conveying the visual identification to illustrate the business’s aspect with the customers.
Logo design can be generated in diversified formats, such as symbol, logotype, or illustration, etc. The fundamental principle of the logo design is to make customers recognize the business among the countless of the corporation and brand. Also, it plays a major performance in representing the essential spirit, culture, and characteristics of the corporation and brand.
The definition of the logo evolution
In the marketplace, there is no guarantee any brand can remain the winning position. There are many innovate brands created frequently, and some capture the customers’ attention and desires successfully, with newer, cooler, or modern designs, technology, function, products, and services, etc. Therefore, the goal of logo evolution, which is to modernize the visual appeal for the renovated intention, is so it can also compete with up-rising brands.
Logo evolution is not the term of re-design, but it is to stimulate, motivate and refresh the visual appeal, and it is also to evolve the philosophy of the business consistently.
Especially, for long-lasting corporations and brands, the ultimate goal is to pursue the marketing tendency, and to awaken the customer’s desire for the purchase. The logo is crucial to be modernized and polished over time, to persist the leading position with challenges that stand the test of time.
The adjustment of the logo evolution
- Symbol adjustment – The symbol of the logo serves as the personality of the corporation and brand, and the concept of component convey the philosophy and story, which relate to the corporation and brand. The advancement, development and renovation of the symbol design, which will achieve the most accurate philosophy that can connect with the corporation and brand, and it is to observe the finest structure with the reduction of redundant elements, which can advantage to the objective of the minimalism.
- Color expression – The analysis of the color is to define the psychologic effect with the influence to the business. The color contributes the intangible visual emotion to the audiences — the enhancement of color usage can define the authentic personality of the corporation and brand.
It is to explore the color that can compatible with the business’ philosophy, via evaluating the marketing position, strategy, plan, and researching the color tendency that can grasp the target audiences’ desire. - Font attitude – The choice of the font is to deliver the visual expression. For example, bold font conveys the perception of stable, integrity, and, masculine, etc, and thin font conveys the sensibility of light, clean and feminized, etc. When the business transforms their marketing strategy and positioning, it is significant to modify the font design, which ensures the visual statement that can be capable of the new business direction.
- Space illusion – In certain situations, human’s vision evaluates the spacing of the design, which has different aspects than the actual evidence. Many experiments have interpreted the theories, even though there's the same length of lines involved with different conditions, human’s vision will convince with the illusion of different lengths. Therefore, the key is the observe the solution to clarify the visual illusion and modify the spacing to the visual harmony in the sense of human’s vision.
- Elements balance – The visual balance between a logo and a logotype is a fundamental progress in logo design. An accomplished visual balance of the logo design, which can perform with the perspective of the professional, positive, reliability, and trust, in a well-established business. The goal is to analyze the visual unbalance conditions, and it is to discover the methods for improvement and adjustment to coordinate the harmonious elements.
The enhancement of the logo evolution
- Modernize – The customers’ fluctuating cravings are leading the marketing direction, according to the analysis of their current, and future desire and enthusiasm. The transformation ensures your logo remains modernized, innovation, and be able to continue capturing the customer’s attention. Especially in technology and innovation businesses, it must step ahead from every other business to generate a leading role in the marketplace.
- Polished – Outdated design is troublesome for the corporation and brand, that can indicate the impact of aged mode. The evolution ensures to upgrade the outdated visual appeal, which can follow up the marketing tendency with the polished arrangement and be able to challenge with the advanced corporation and brands. Therefore, it is influential is to import the new energy, and to make your logo stay vibrant and fresh.
- Simplified – Complicated logo design can lead to the consequence of the difficult recognition and memorize, and it is also the obstacle on the usage of smaller dimension when overly complicated logo will be hard to print on your exquisite products. The evolution is to adopt a geometric method to a minimize the complicated outline, which will enhance the memorable visual impression.
- Accuracy – A meaningful logo design conveys the philosophy of the corporation and brand and delivers the character of the business to engage with the audiences. When the business of marketing policies have modified, the logo evolution is to analyze the new central core of spirit in the business and to re-create the consistent and accurate logo design that can actually represent your corporation and brand.
The conditions of the changes have been difficult to predict, whether it is in the environment, marketing, or customers’ desire, and tendency. Most of the top brands tend to simplify and minimize logo elements. This is not only for the intention of the innovation, but it also can be easily recognized by the customers, and keep up with the pace of the times.
Learn more: "Ten reasons why you should redesign your brand identity".
