Color is the first stage of everything that imports the early impression of your corporation and brand before your customers stare into structures of your design. It requires extensive amounts of attentive consideration and determination when deciding which color can intimately represent your corporation and brand. Once you are delighted with your design, there are still some unpredictable conditions, such as printing consequence and screen color, that can clog you up ahead of the road of fulfillment and satisfaction.

So, before you pursuing our proposition, we have three uncomplicated inquiries to ask you:

1. What is your corporation and brand color?
2. Are you able to interpret the definite color?
3. Did you ever inquire why’s of your print materials outcomes, invariably not the color you identify on a computer screen, but the electronic and printing proof?
   
   

Your corporation and brand should have expertise in color models and codes, this knowledge ensures the color of your corporate and brand stay formulated and consistent. Therefore, it is essential to coordinate the color harmony throughout indoor, outdoor, online, and offline marketing materials and platforms. The question is, how can you guarantee the color of your marketing materials will stay indefinitely? Yes, there is some primary recognition of color models you must notice, to avoid the consequence of inaccuracy.

So, I want to recommend three of the popular color models:

CMYK

The CMYK is acknowledged as the printing color model, it is also titled as the process color or the four colors. The printing inks of four colors, cyan, magenta, yellow and black are the standard printing colors. Magenta blended with yellow will turn into red, magenta blended with cyan will turn into blue, cyan blended yellow will turn into green. Moreover, when blending all three of the process colors, it will turn into black. (Please note: The consequence isn’t an authentic black. If you demand it, you need to adjust “k” up to 100 percent).
In theory, blending the three of colors, cyan, magenta, and yellow, this can be the approximate process colors of 100³ (1,000,000) by modifying 0~100% percentage on the code and the number of the three colors.

Generally, the printing companies will emphasize that the printing consequence will frequently vary in color, depending on the percentage on your computer screen. Therefore, here are the three preferences you can contemplate:

Three of the popular printing proofs:

1. Soft proof – It is usually free service, and it is a digital PDF format. This form of proof is used, when you are confident in four color printing, and you simply wish to review a simulation of an outcome before you commit to printing. If you are concerned about unpredictable printing color, then it can be straightforward, just move on to the third option.
2. Hard proof – If you want to acquire printing simulation of your design, it may be requested as an additional fee by some companies. This type of proof is economical, and you can thoroughly examine the printing simulation of the final product. However, the hard proof is not processed by the ultimate printing device, plates, inks, and paper. Thus, if you are demanding 100% to identify the color, please refer to the third option.
3. Press proof – If you wish to obtain a 100% identical color of your final output, this is the solution you are you seeking. The press proof is processed by the substantive of concluding device, plates, inks, and paper, what you will view the remarkable version of the end product you will obtain. The expenditure may be expensive, but it really is worth every penny.

Depending on the budgets you acquire, and how much veracity you require your color to be, to determine which preference of proof capable you the best. Not apprehension, but if your budget has a limitation, there are two uncomplicated tips you can grasp to meet your objective.

1. Process color chart – By looking up the process color chart, it will ensure you simulate and predict the printing consequence.
2. Color usage – Try to avoid using controversial colors that may cause an unpredictable outcome. In other words, if you use the standard colors without too much blending with the percentage of CMYK.

First, the process color chart is another approach to simulate and predict the end result. The conclusion is, that if you are seeking a top-notch corporate and brand with the accuracy, then I propose that you use the press proof with a higher budget.

RGB

RGB as known as electronic and screen color model, it also titled additive color model. The red, green, and blue are the three primary colors and can produce a wide variety of color by blending different percentages of three colors. Red blended with green will turn into yellow, green blended with blue will turn into cyan, and blended blue red will turn into magenta.
Blending the three of the additive colors will turn the color white, which is the total opposite of development than the CMYK model.
In theory, blending the three of the RGB colors can process the approximate amount of colors around 256³ (16,777,216) by adjusting 0~100% percentage on the code and number of three colors. In theory, the human eyes can only distinguish approximately 10 million of colors. This color model is used extensively for the websites and digital graphics that are mainly displayed on screens.

Pantone

Pantone colors are premixed inks, which we also call “Pantone matching system (PMS).” Pantone has two printing forms; Pantone U and Pantone C. Pantone “C” specifies “coated,” and it is typically used for glossy paper. Pantone U specifies “uncoated” and is used on matte paper. Pantone colors have some fascinating choices such as metallic, pastels and neons, etc. It can deliver an exceptional effect that CMYK inks are not able to accomplish. The characteristics of Pantone color convey precision, clear, polished and a luminous finish.
If you revel in the idea of including those glamorous colors, then there are “Pantone color bridge books” you can use for your collections. If the color you have designated is taken from the book, then it is exactly what you will receive in the final product.

To continuously establish your corporate and brand design, the primary factor has expertise with the color models, to be able to retain consistency. By organizing your color codes and numbers you can save plenty of time, and this ensures whether the online or offline of your marketing materials will always be managed.

 

Back to blog menu