Amazon Go

This project highlights the branding and spatial design for Amazon Go, blending cutting-edge cashierless technology with warm, human-centered visuals. Through friendly illustrations and approachable design elements, we created a welcoming, seamless shopping experience that emphasizes convenience, efficiency, and connection. Our approach balances advanced innovation with relatable storytelling, making the future of retail feel accessible and inviting. Specializing in retail branding and experience design, this work showcases how technology and humanity can unite to transform shopping.