logo designs
For the long-term in the design history, there are countless logo designs have been created. It is an effective manner of visual identity, which can represent the individual, group or business. To augment the advantages from a logo, the features of the logo design should be examined in an early stage. We want to contribute the aspects:
Storyteller
Well begun is half done, is the fundamental expression for developing a logo. The element adaption must be the essential focal point, and it is the role of visual communicator for the corporations and brands. To select the applicable element to represent the business, which requires to research the concept of symbolic implication extensively, and analyze the connotation that could be capable the philosophy of the business when a logo tells a relevant story for the company, which can enhance the sense of attraction and impression to the corporation and brand, and assist audiences in perceiving it.
Learn more: "8 tips to be an excellent brand storyteller".
Simple
Uncomplicated but not dull, and less is more. The term of logo design being simple, which is to indicate the reduction of unnecessary logo structure, and evolved to the finest outcome. By implementing the concreted philosophy, and it is to generate an atmosphere of genuine and clear outline, which is the epitome of minimalism. The simple form delivers the core beliefs directly, and it performs the company's profession, technology, and values. Apply with the famous statement - the quality is always better than quantity, which is the significant capability that can apply to this step.
Personality
Nothing is fascinating than the attractive characteristics. Brand personality establishes the emotional value to connect with the audiences. To stand out in the marketplace, the attempt is to discover and create the individuality that can represent the business via visual performance for captivating the target audience’s attention, to acquire the interaction in return. The management of the symbol, color, elements, and the connotation process distinction in the marketplace, and it is to advance the influence of worship response, which is the ultimate approach to cultivate a substantial number of brand loyalists.
Positive
Positive energy is magnet like, which is a similar concept as a magnetic field, and attract the authentic customer base. Fulfill the positive energy to the society, which is to illustrate the luminous form for the corporations and brands, and it is the operating method for the outcome of how audiences will observe it. The impact reflects the value of authentic, enthusiastic, optimistic and proactive to the business, which is imperative to build with the achievement of trustworthy that people can depend on, and this advantages to the reaction of interaction, which leads to the desire of purchase in response.
Eye candy
The creativity attributes to the term of going beyond boundaries, step out from existing frameworks, and redefining the thinking, which is the principal step of initiate engaging logo design for the motivation of grasping customer’s attention. It is the marketing plan of sales promotion by using the eye-catching technique, which is to meet the audience’s demand and satisfy the desire. This process through the ruminate by exploring the object, breaking the existing theories, disassemble or regroup, etc. to inspire the original concept of visual appeal. The enhancement of visual interest is crucial for entering the consideration phase of the acceptance by the audiences.
Balance
Using visual illusion is a compelling form of art, which can deceive the vision and brain. It is also one of the negligence in logo design, which involved with the diversified conditions of color, line weight, direction, and space, etc. and it causes to the human’s vision with a unique perspective. This is the vision system of acceptance, where it has produced receiving variations from the experience, cognitive and visual fatigue. To provide the visual balance, which is critical to adjust the unbalance space to the outcome, that can convince the human’s vision.
Memorable
Keep the logo design original with the function of recognition and memorable, which is to prompt the early stage of the corporation and brand when the customers have a requirement. It is to generate the remarkable consciousness and devise the easily memorized development for the logo, in which the consumers can also recognize the design effortlessly among the countless logos. The best practice is to prevent using the notion that could produce the position of confusion, complicated or imitation by doing marketing research and thinking outside the box from the competitors, which can enhance the unforgettable level.
Scalable
The versatile of logo design is the primary concern for processing marketing collaterals, and it requires to be zoom in and out in response to different circumstances. The dimension of marketing materials can be varied, and it is a fundamental step to ensure the logo is scalable, and it can arrange for numerous ranges of size. The first arrangement is to eliminate the needless details, elements or thin lines, which can ensure high quality when in a smaller size. It is also essential to adopt with the vector format, which will grant the artwork remaining clear output, to produce the finest outcome without losing visibility.
Developable
Timeless is the term of long-lasting, which is the perception of the corporations and brands should aim for. Due to the pace of time, the visual appeal will fade by the variable conditions of marketing tendency and customer’s expectation. Therefore, the logo design must be able to evolve in the time, which it is to progress the brand storytelling. The logo evolution is not to re-design comprehensively, it is based on the marketing trend, and it is to analyze the possibilities of development, which can continue providing the refresh contents for visual renewal attraction for a stand the test of time.
Learn more: "Logo evolution with the pace of the times".
The logo is visible all around, and its functionality has frequently neglected, which is also the central objective of having a logo design. If there’s a situation of encountering the bottleneck in design, it is time for the logo evolution.
